As we kick off the new year, a big question looms for many of us – Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and a […]
What Do Meeting Attendees Really Want? Read More »
My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new
Making Room for New Products Read More »
Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to
A Strategic Plan…for my annual meeting? Read More »
Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the
Are You Asking the Right Questions to Establish Your Event’s Value? Read More »
Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option,
Navigating the Landscape of Virtual Events Read More »
We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” – Simon Sinek At
Know Your Why + 9 Other Trends that Keep Your Association Relevant Read More »
Attendees expect more interaction and more personalized experiences out of today’s conferences. When a conference mobile app is used well, it can spark meaningful interaction between your attendees, speakers and
Maximize Your Conference Mobile App Read More »
Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is
What’s Next for Meetings in 2020? Read More »
Every good conference planner knows it’s worthwhile to experiment with content format—two or three days of the same lecture format will wear down even the most committed professional. Interactive or
What’s Behind an Effective Conference Content Strategy? Read More »
Build it, and they will come. Right? Well, that’s not always the case. Design it. Personalize it. Market it. Make it unique… and then they will come. Make it memorable,
Watch: Designing a Better Attendee Journey Read More »
