We operate in a world where members and customers expect customized experiences, tailored to each individual’s interests, goals and needs. Meeting these needs can seem like an impossible task, especially […]
How Do You Know What Your Members Really Want? Read More »
At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals
Optimize Your Survey Results Read More »
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It’s important to remember that before they are
Creating a Value-Based Membership Community Read More »
Happy new year! As 2020 begins, we’re all feeling ambitious about wanting to do bigger things in the new year, and a little fearful that by mid-January we’ll all be
Five Association Resolutions You’ll Want to Keep in 2020 Read More »
It’s practically a cliché that the success of any organization depends on communication. What’s less appreciated is that communication is just as important for technology as it is with people.
Are Your Legacy Systems Holding You Back? Read More »
People come to your event every year with high expectations: They want quality content as well as an experience that delivers a few surprises. That’s why the time to start
How to Refresh Your Meetings Strategy Read More »
The most dangerous words anyone can utter at an association are “we’ve always done it that way.” The needs of members and attendees change over time. Your association’s goals change
Does Your Strategy Need a Refresh? Read More »
