Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video, […]
What’s the Right Research Method? Read More »
As cost-effective tools for member engagement go, few are as powerful as a simple “thank you.” Members—especially your committed volunteers—crave recognition for the investment of time and money they make
Have You Thanked Your Members? Read More »
There two main types of data you can collect to understand your members, attendees, and other customers. You can ask a sampling of them to complete a survey online and
Qualitative? Quantitative? What Kinds of Data Should You Gather? Read More »
Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective)
Watch: Qualitative vs. Quantitative Data Read More »
Data is key to any effort to create deeper engagement with your association. Maybe you want to boost membership. Maybe you want more attendees at your meeting—or more attendees from
The Modernization of Associations Playlist Read More »
“Data is really limitless in the things it can tell us about membership,” says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the
Watch: What Data Reveals About Your Members Read More »
In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics
Watch: The Power of Data—Part 2 Read More »
Every association grasps the importance of being “data-driven.” But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the
Watch: The Power of Data—Part 1 Read More »
Congratulations: The survey results from your latest conference are in, and there’s plenty of good news to share! An overwhelming majority of attendees say they were satisfied with the mix of
How Successful Is Your Event, Really? Read More »
Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB
Watch: The Power of Personas Read More »
