Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety of member types who attend your meeting. Attendee satisfaction is a great KPI to track, but it means more in the context of what attendees think is important.
So how do you grasp that big picture all at once? Start with a dashboard. In this brief video, MYB’s Director, Research and Data Insights Stephen Gabourel discusses how a dashboard can aggregate the information you’re gathering about awareness, engagement, and satisfaction, and put it all together one page. A dashboard, as he says, can help your association “be in tune with delivery, and the potential to enhance that delivery.” Take a look!