Grow
Organzational
Value + Revenues
New Revenue
Stream Development
Identifying new revenue streams may require you pivot your strategy. Test before you invest.
PIVOT™: Product Ideation, Vetting, and Opportunity Testing, is MYB’s proprietary approach to uncover new product and revenue stream opportunities before investment and
development. We begin with
product ideation, a data-driven visioning process with leadership to shape ideas into potential concepts. Prioritized concepts are vetted via a
rigorous Proof of Concept evaluation to determine desirability, viability,
and feasibility. The most promising are tested with target audiences to validate the opportunity, unique
value proposition, and pricing strategy. Business plans and pro formas are developed to provide a
roadmap for leadership to
confidently take them through development and launch.
Membership Model Redesign
How current is your membership model? Your profession has changed
and your audiences have evolved. Are you truly reaching your full potential of members and volunteers? Today’s
communities are more diverse and expect more customized experiences.
Will your prospective members and enough value for dues? We will help
you develop both a member and a customer recruitment and retention strategy that will encourage engagement at many levels while
fostering your professional community and building relationships with them.
Let's write your story!
Bring us your biggest problems.
We want to develop the solutions that turn you
into the star of the next success story.
