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Portfolio
Assessment
Stop investing money in products and services that don’t deliver value. Our proprietary Dust vs Gold Analysis methodology identifies which products are performing well, those that are important but need improvement, and those that no longer hold value and should be sunset. You’ll come away with a suite of products that will better serve your members and customers, while saving money and freeing up resources to create new and more valuable offerings.
Meeting + Event
Evaluation
We start by learning what motivates your audiences to attend—or not. Our proprietary tool, Experiential Touchpoint Mapping (ETM™), looks at event data, attendee perceptions, and onsite behavior to help you evaluate what your attendees want, need, and find most valuable. Whether you’re meeting digitally or in-person, our experts will help translate insights into inspirational experiences that are customized for today’s audiences as well as tomorrow’s.
Member + Customer Needs Assessment
Building community requires understanding the needs, wants and desires of your diverse audiences – members and potential “customers.” We explore how you’re perceived, benchmark importance and value of your offerings, and provide unique insights for specific segments. From there, we customize a plan to bolster your strengths, address areas for improvement, and identify unmet needs representing opportunities to enhance offerings and expand your reach.
Let's write your story!
Bring us your biggest problems.
We want to develop the solutions that turn you
into the star of the next success story.
