How Much Does Gratitude Matter?
Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us […]
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What Data Should You Collect at Registration?
An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or
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What’s the Right Research Method?
Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video,
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Have You Thanked Your Members?
As cost-effective tools for member engagement go, few are as powerful as a simple “thank you.” Members—especially your committed volunteers—crave recognition for the investment of time and money they make
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Qualitative? Quantitative? What Kinds of Data Should You Gather?
There two main types of data you can collect to understand your members, attendees, and other customers. You can ask a sampling of them to complete a survey online and
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Watch: Qualitative vs. Quantitative Data
Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective)
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The Modernization of Associations Playlist
Data is key to any effort to create deeper engagement with your association. Maybe you want to boost membership. Maybe you want more attendees at your meeting—or more attendees from
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Watch: What Data Reveals About Your Members
“Data is really limitless in the things it can tell us about membership,” says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the
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Watch: The Power of Data—Part 2
In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics
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Watch: The Power of Data—Part 1
Every association grasps the importance of being “data-driven.” But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the
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