The most dangerous words anyone can utter at an association are “we’ve always done it that way.” The needs of members and attendees change over time. Your association’s goals change […]
Does Your Strategy Need a Refresh? Read More »
Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety
Inside the Strategic Performance Dashboard Read More »
This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve
Top Meetings and Membership KPIs Read More »
Every data-driven association understands the importance of key performance indicators—the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings,
What Important KPIs Are You Missing? Read More »
The success of your association’s conference is too important to be left to seat-of-one’s-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some
Which KPIs Can Help Transform Your Conference? Read More »
For the past month, we’ve been exploring how crucial data is to meeting your association’s goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires
Watch: The Modernization of Associations Playlist Read More »
Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is
Why Consolidate Your Data? Read More »
In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets
Watch: Why Data Consolidation Matters (Part 2) Read More »
On Cyber Monday, it’s worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects
Watch: Why Data Consolidation Matters (Part 1) Read More »
