Optimize Your Survey Results
At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals […]
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Membership
Creating a Value-Based Membership Community
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It’s important to remember that before they are
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Authentic Experiences to Grow Professionally Attract Young Professionals
Recently, I came across an article written by a young professional that summarized some of the common challenges young professionals experience with associations. Although the highlighted themes were not necessarily new, they are
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It’s Time to Reevaluate the Definition of Membership — And Find Ways to Connect With Customers, Too
We all belong to lots of communities. We have numbers assigned to us in airline and hotel loyalty programs. We call ourselves members of political parties and religious organizations. We
Members or Customers: How to Leverage Your Whole Universe
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to
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MYB Fuels Association Forum
When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took
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