As we kick off the new year, a big question looms for many of us – Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and a […]
What Do Meeting Attendees Really Want? Read More »
My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new
Making Room for New Products Read More »
Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to
A Strategic Plan…for my annual meeting? Read More »
We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” – Simon Sinek At
Know Your Why + 9 Other Trends that Keep Your Association Relevant Read More »
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It’s important to remember that before they are
Creating a Value-Based Membership Community Read More »
“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional
Why Your Strategic Plan Shouldn’t Look Too Far Ahead Read More »
Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions
Mission vs. Vision: You Need to Know Before You Go Read More »
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to
Members or Customers: How to Leverage Your Whole Universe Read More »
At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations
Is Your Association Developing Strategy or Tactics? Read More »
Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the
How Does NEW THINK Help Associations? Read More »
