Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through […]
How Can Personas Drive Attendance? Read More »
Recently, I came across an article written by a young professional that summarized some of the common challenges young professionals experience with associations. Although the highlighted themes were not necessarily new, they are
Authentic Experiences to Grow Professionally Attract Young Professionals Read More »
When prospective attendees take a look at your annual meeting website, they most likely see a traditional description attached to your name: association, society, federation or whatever term happens to
The One Word You Need to Remember When You’re Designing Your Annual Meeting Read More »
We all belong to lots of communities. We have numbers assigned to us in airline and hotel loyalty programs. We call ourselves members of political parties and religious organizations. We
“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional
Why Your Strategic Plan Shouldn’t Look Too Far Ahead Read More »
Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions
Mission vs. Vision: You Need to Know Before You Go Read More »
As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what
How Effective is Your Association’s Value Prop? Read More »
Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you
7 Engagement Strategies to Entice the Modern Conference Learner Read More »
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to
Members or Customers: How to Leverage Your Whole Universe Read More »
Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like
5 Quick Ways to Improve Your Association Meeting Read More »
