{"id":5695,"date":"2020-02-13T08:32:00","date_gmt":"2020-02-13T08:32:00","guid":{"rendered":"http:\/\/myb20wp.local\/?p=5695"},"modified":"2024-11-01T18:34:33","modified_gmt":"2024-11-01T18:34:33","slug":"know-your-why-9-other-trends-that-keep-your-association-relevant","status":"publish","type":"post","link":"https:\/\/myb.net\/know-your-why-9-other-trends-that-keep-your-association-relevant\/","title":{"rendered":"Know Your Why + 9 Other Trends that Keep Your Association Relevant"},"content":{"rendered":"\n<p>We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.\u201d&nbsp;<br>&#8211; Simon Sinek<\/p>\n\n\n\n<p>At Minding Your Business, we are big advocates of Sinek&#8217;s philsophy. Organizations that have clearly defined their purpose \u2014 or, &#8220;know their why&#8221; \u2014 have a foundation that will enable them to thrive. As the 2020 report from the Reputation Institute states, &#8220;Companies need to deliver on a corporate brand purpose and embrace cultural values at an emotional level that transcends the products and services they sell.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2963875\/RI%20Global%20Trends%202020%20.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">Download the Reputation Institutes report<\/a> to learn more about the value of aligning your strategic goals with your organization&#8217;s higher purpose, plus 9 other trends that will enable your organization to stay relevant as we head into a future where &#8220;forces beyond profits matter more than ever.&#8221;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.\u201d&nbsp;&#8211; Simon Sinek At [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-5695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know Your Why + 9 Other Trends that Keep Your Association Relevant -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myb.net\/know-your-why-9-other-trends-that-keep-your-association-relevant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know Your Why + 9 Other Trends that Keep Your Association Relevant -\" \/>\n<meta property=\"og:description\" content=\"We are worth more than the work that we do; 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