Who we are

Discover what makes MYB a strategic difference-maker for associations, corporations and DMOs.


Founding Principles

  • The MYB Mindset

    The MYB Mindset - Dare to think differently

    If you dare to think differently, the possibilities are endless.

    We strive to take big steps. To turn in surprising directions. To walk in what first might feel like uncomfortable shoes. To embrace experimental ideas that seem just a bit crazy. Why? Because nothing groundbreaking gets accomplished by believing in the status quo.

  • The MYB Approach

    The MYB Approach - Drive your business forward

    Forget business as usual.

    This is business as YOU. We spread out the pieces of your organization on the table to identify your objectives and challenges. To uncover patterns where others might perceive complexity. To convert potential problems into big opportunities. We immerse ourselves in your culture to understand the way you, your members, prospects, Boards and employees think, breathe, live - and what they believe. And we use that knowledge to put the puzzle back together with customized solutions that fuel the next generation of innovation.

MYB Leadership

  • Max Suzenaar

    New Think Captain

    His business card may read CEO and Chief Strategy Officer, but Max’s passion for paving the way forward, pursuing new ideas and unearthing the innovative spirit within everyone can’t be summed up with any traditional acronym or executive title. When he’s in the office, you’ll find him pioneering NEW THINK strategies and redefining what’s possible. When he’s out of the office, you’ll find him hang-gliding in Brazil, safariing in Africa and cementing the title he first earned in the coveted 8th grade yearbook: Mr. Irresistible.

    Contact Max Suzenaar 312.870.7101
  • John Folks

    Commander of Ingenuity

    John brings an all-angles approach to the MYB team. From his distinguished career in corporate hotel sales to his leadership on the Professional Convention Management Association Board of Directors, John understands the business from both sides. When he’s not speaking at the most recognized events in the meetings and events industry, John is traveling the globe to satisfy his adventurous spirit…with a glass of red wine in hand.

    Contact John Folks 312.870.7102
  • Karen (Hamilton) Salibian, CMP

    Operational Heart and Soul

    Karen is the center of the MYB universe. She manages our planners, producers, and strategists to make sure every element of every piece of work we do is tailored to meet each client’s needs. While we count on Karen for, well, pretty much everything in the office, you might also hear us counting on her for something away from work, too. She’s a culinary master. We try not to pressure her to bake and cook for us all the time — but we certainly wouldn’t complain if she did.

    Contact Karen (Hamilton) Salibian, CMP 312.870.7108
  • Katie Callahan-Giobbi

    Client Confidant

    Katie doesn’t simply sell MYB’s services to new clients. She builds partnerships that continue getting stronger and stronger after everyone signs on the dotted lines. She’s a lifelong student of the face-to-face industry who keeps a finger on the pulse of which trends and issues are impacting associations, corporations and DMOs. That dedication has led to numerous “Supplier of the Year” honors. Over the years, Katie’s commitment to exploring the world has helped her land everywhere from China to Argentina to the back of a camel in India.

    Contact Katie Callahan-Giobbi 312.870.7103
  • Oliver

    Top Dog

    A successful team isn’t just built on experts in corner offices with three-letter acronyms behind their names. At MYB, we’ve ushered in a new era of creative ingenuity on these four legs. When Oliver is in the office, you’ll find him napping through meetings, begging for treats and welcoming friendly pets from everyone. When he’s not in the office, you’ll find him, well, pretty much doing the exact same.

How To Begin

Ready to carve a new strategy for success?

Let’s explore the future together. Call, email, tweet - however you like to talk, we’re ready to listen.

Contact Us