Taco Bell Franchise Forum
What The Client Needed: When Taco Bell brought together 1,200 franchisees from around the country in October 2013, the company was looking to infuse a new spirit of innovation into the event. The client had worked with the same production vendor for many years, and they were looking for a new partner who could reinvigorate this critical event, be flexible, ramp up quickly and work as an extension of the team.
What MYB Delivered: The experience wasn’t just another opportunity to motivate and inspire the company’s franchisees. It also served as the stage to announce Taco Bell’s breakfast initiative. Working with a tight timeline for content, MYB ensured that every element of the environment reinforced the corporation’s commitment to helping each franchisee achieve success.