See what we’ve been up to lately

This isn’t the cable TV everything-that-happens-is-breaking-news approach. You’ll only find the most notable updates from the MYB Braintrust here.

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Who wants to read the news when you can be the news? Let’s talk today to make your organization a #trending topic.

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  • MYB works with Gilbert Arizona to increase tourism.

    Gilbert looks to resident's to be advocates for the destination and also puts plans into place for a convention center to draw corporate business. Read more about the town's plan in the Gilbert Sun News (article begins on page 1 and continues on page 8).
  • Greater Palm Springs Reveals Development Plan

    Greater Palm Springs ( reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026.

    MYB partnered with Convention Sports & Leisure to focus on six key goals that will significantly grow the tourism economy in the Coachella Valley. All nine cities working together as a single destination is the key to making it happen. Read the article in "The Desert Sun" or check out the KESQ news clip to learn more.

    HX: The Hotel Experience – Rooms to Restaurants makes the top 100 list of events held in New York City as reported by BizBash.  The show leads as #1 in the hospitality category. 

    Minding Your Business played an integral role in the re-branding and re-imagination of this 100 year old tradeshow (formerly IHMRS).  Check it out on BizBash.
  • Those were the days...

    Katie Callahan-Giobbi recently had the opportunity to attend the MPI-CAC board meeting. As a past president of the organization, she reflects on how times have changed, however in many aspects have remained the same.

    Read the full article "What a Difference 18 Years Makes" from MPI-CAC.
  • 5 Quotes Every Meeting Professional Should Consider This Week

    Last week, more than 650 attendees came together for the 2015 PCMA Education Conference in Fort Lauderdale. With a wide range of experts, inspiring keynote speakers and meetings industry leaders leading the way, attendees left the experience with plenty of valuable takeaways. Our very own John Folks contibuted with his expetise on meeting design:

    “We have the opportunity to personalize everything that we do and everything that we have. So why should our meetings be any different?”

    John Folks, President, Minding Your Business

    Here’s a look at the full article here

  • Making Sense of Millennials

    MYB Executive Vice President, Karen Hamilton, CMP consulted MeetingsNet in October to help them make sense of the Millennial generation with their report, "4 Secrets to Meeting Millennials Love". 

    Born between 1980 and 2000, the roughly 70 million members of the Millennial Generation are starting to make their mark across every industry. Not only are they far more numerous than Generation X (born between 1965 and 1980, and representing just 16 percent of the current workforce), the Millennials (who will make up 46 percent of the workforce
    in 2020) have the distinction of being the first generation to grow up with that gusher of information and communication known as the Internet—in fact, about two-thirds of Millennials never knew life beyond elementary school without it.

    Karen provided great insight to the effort and helps make sense of this key and growing audience.

    Download the report and enjoy.

  • MYB Maps the Course for Future Associations

    What are the forces that will shape member-driven organization in the next five, 10 or more years? And, what association models successfully navigate these challenges? MYB recently published important industry research that answers these questions and more in the white paper entitled "An Association Model for the Future".

    The research defines future trends and obstacles impacting association relevance. The result was a series of overarching insights and one dramatic demographic trend. If you want the latest thinking in industry insight, this white paper is a must have. Get a copy by contacting Katie Callahan-Giobbi, EVP - MYB at

    You can read about the work MYB did in the latest edition of the Association Forum's "Forum" Magazine here.


  • MYB brings NEW THINK to another association

    MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy.

    As reported by Ed Liebow, Executive Director, AAA, "At our spring 2014 board meeting, the Minding Your Business team held the mirror up to us, helping association leadership see itself as our members and others see it. The team presented its recommendations, then incorporated responses to board and staff comments into a final report that was delivered at the end of June. The report outlines a clear set of objectives for updating our communication, outreach and engagement activities, and a strategy for meeting these objectives. I am quite pleased with the work that MYB did."

    You can read more about this successful case here.

  • The Millennial Effect

    Minding Your Business President John Folks addressed IMEX America in its fourth incarnation October 13-15 at the Sands Expo in Las Vegas. Folks addressed the impact of Millennials in the work force and how they are creating a whole new environment for meetings.

    Read more of the story here

  • NEW THINK evidence

    NEW THINK is a principled practice, of realizing new possibilities, through evidence-based thinking. That’s why MYB sponsors the leading research relevant to our clients. Enjoy the latest incentive travel research, brought to you by MYB.

    Read the research here.
  • MYB at the Inspiration Cafe

    MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across the four generations in the marketplace, must watch this video, and understand how Max, and MYB bring NEW THINK to associations.

    Watch the Video Now

  • MYB and Strategic Meeting Design

    MYB President John Folks discusses annual meetings as a comprehensive lifecycle experience. Meeting planners will benefit from this ten-minute video. John discusses strategic meeting design with Greg Van Dyke, SPV, PVSA and lays out how MYB can bring NEW THINK to your association’s meeting, and deliver value.

    Watch the Video Now

  • MYB Fuels Association Forum

    When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took a deep look at every item underneath the Association Forum umbrella to separate its “dust from gold.”

    Read Full Post

  • MYB Shines at The Biggest IMEX Ever

    When attendees and exhibitors arrived in Frankfurt, Germany for the biggest IMEX in history, they had more than hosted buyer appointments on their calendars. They were there to gain new insights from MYB’s John Folks and Max Suzenaar during the IMEX Association Day. John and Max delivered tips on how to embrace change and reimagine the meeting experience in PCMA’s educational session, “Evolving Your Meeting - Your Future Depends On It!”

    Read More

  • John Folks Shares Advice on Succession Planning

    As associations look to outline long-term strategies for success, the Professional Convention Management Association turned to John Folks for his thoughts on how to put together a mentor program.

    Read Full Post

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